Pendo 101: Funnels

The Basics

A funnel is a defined set of steps that you want the user to complete. For example, if you want a user to start at your Home page, then click on feature A, followed by clicking on feature B, funnels tell you if they actually did that. You can navigate to the funnels page from the Behavior tab.


To get started building a funnel, click create funnel.

Create Funnel

  1. Segment: the segment defines which visitors to include in the funnel analysis.
  2. Date Range: as the name implies, the date range filters the data by a specific time period.
  3. Funnel steps: the funnel steps represent the specific actions you expect a visitor to take. In the screenshot above, we’re telling Pendo that we expect a visitor to start on the page named Home. After that, we want to see how many visitors go to the Best Practices - Article Listings page, and lastly, how many of those visitors ended up at the Pendo for Customer Success page. We are also displaying the Funnel timeout (minutes) that represents the time between steps under the Advanced Options menu that show that this is a configurable field with a default value of 60 Minutes.

Funnel Results


Hovering over any of the funnel steps displays additional information about the step. You’ll find overview information related to the number of visitors who started the step, number of visitors who continued to the next step, and the average time (in minutes and seconds) that it took for visitors to continue on.

Funnel Visitor List

  1. Visitor List: this list represents all visitors who started the step, and when applicable, the exact time took for them to continue to the next step.