While the popular vote reports are easy to digest, they overlook a lot of useful information.
The popular vote report tells you nothing about what's urgent, critical, or most important to each user, vs what's a "nice to have".
For example, what if you have two requests with 100 votes each. How do you know which one is more valuable?
One of those requests could be a "nice to have" that isn't very important for most people who voted, while the other could be a dealbreaker for 50 or 60 people.
It's impossible to get these kinds of insights at scale when you're simply looking at the popularity of each request. By using the SmartList, you're giving your higher priority requests more authority in your reports.
The popular vote report also excludes your account values.
Consider, for example, that your strategy is to focus on your enterprise customers. You want to build the features that your enterprise customers want the most.
Looking at the popular vote means that every vote is equal, from your smallest customers to your largest enterprise accounts. It might be the case that the ideas with the most votes have been voted for by startup customers, in which case they're irrelevant to your current strategy. By using the SmartList, you're giving your higher value accounts more authority in your reports.
The popular vote report also excludes when a vote was submitted.
Looking at the popular vote report means that every vote is equal, whether it was added two years ago or five minutes ago. Any of the items at the top of the popular vote report may be items that aren't important anymore.
In Feedback, when users vote on more items, the older ones will naturally be pushed down lower in their priority list (unless they continue to adjust high priority requests).
Again, by using the SmartList, you're giving your most recently upvoted requests a higher weight in your reports, so you're looking at the most up-to-date information.
By looking at your SmartLists in Feedback, you can take into account a wealth of information including priorities, account value, and when an item was upvoted.
This allows you to make more informed, and therefore better, product decisions.