How are the low/mid/high value accounts calculated?

The different visitor and prospect segments (low/mid/high value) are calculated by segmenting your Account Values and then dividing them into four quartiles.

Account values are either set in the snippet if this data is available in your app, or they can be defined through the Salesforce integration.

Low-value visitors are those who fall into the 1st quartile, Mid-value into the 2nd and 3rd quartiles, and High-value into the 4th quartile.

In other words:

Low Value: Bottom 25%
Mid-Value: Middle 50%
High-Value: Top 25%

If all of your values are the same, then they would technically all fall into the 1st quartile, and as a result would be classified as Low-value customers.