Launch Pendo Feedback with an engagement email

Pendo Feedback's built-in engagement emails are the best way of spurring your customers into actions and having them submit their requests and engage with other people's ideas.

But you may not have realized that they also serve as a fantastic way to introduce your customers to Feedback when you first get started.

A brief paragraph at the start of the engagement email provides an effective way to show your customers what Pendo is all about, and how they can use it to provide feedback:

mceclip0.png

Here are two examples of some introductory text which you can post at the top of your first engagement email. Feel free to use this wording, just be sure to update to fit your situation and customer login options!

Example 1

You're receiving this email because we've recently started implementing a service called Pendo. It provides a platform for your feedback, enabling you to submit your own requests and ideas, as well as vote and comment on other customers' ideas.

The platform allows us to be completely transparent and open with you about where we're taking our product, and it allows us to truly listen to what you have to say. We'd love for you to come and take a look around, and maybe even suggest some ideas for us. 

You can learn more about the kind of feedback we're looking for, and what we'll do with our ideas in our Product Feedback Policy. 

View our policy here: [LINK TO YOUR PFP].

Example 2

What is Pendo Feedback?

Pendo Feedback is a place for you to submit feedback to {your company}.
 
Requests can be anything from formatting tweaks to integrations, or ideas you’ve had that would make the software work better for you and your company.
 
Why use Pendo Feedback?
Pendo Feedback allows you to have a seat at the table when decisions are being made and stay in the loop when your requests are reviewed and updated. You can also view the latest releases and our roadmap. 
 
It also allows you to:
  • Get timely feedback on requests from product decision makers
  • Gain greater insight into upcoming releases
  • Increase your impact on feature development 

You can learn more about the kind of feedback we're looking for, and what we'll do with our ideas in our Product Feedback Policy. 

View our policy here: [LINK TO YOUR PFP].

 

Tips for sending out your first engagement email

When sending out your first engagement email:
  • Move your latest 3-5 features to "released" so you can show off your hard work
  • Tell them how to access Pendo Feedback through your app
  • Explain what Pendo Feedback is and why it's important
  • Add "Send engagement email" to your release process and/or create a calendar reminder to send your engagement email regularly