How to introduce your Visitors to Pendo Feedback

You can start talking about Pendo Feedback to your Visitors before you expose it to them, and you can continue promoting your awesome new feedback system long after you've officially launched.

You'll want to tell your Visitors (and prospects):

  • What Pendo Feedback is
  • Why it's so beneficial to them
  • How to find & use it
  • What to expect

Communicate this information by publishing your full Product Feedback Policy on your knowledge base, and then include relevant sections in your launch announcements.

Once you've published your policy, you need to tell your customers all about Pendo Feedback! 

Template to announce Pendo Feedback to your Visitors

A New Way of Handling Feedback

At [COMPANY] we take feedback very seriously. We realize the importance of harnessing ideas from you and bringing your voice into projects that we choose to put on our roadmap.

As a result, we'll be using Pendo Feedback. It's software that enables us to easily collect and manage feedback directly from our customers, our prospects, and our employees. And that's where you come in.

We value your ideas and we know that a lot of you are itching to tell us how we can improve our product. Now you have the chance.

You can use Pendo Feedback to submit & prioritize your own ideas, view and vote on other people's ideas, see the status of requests you are interested in, what we are currently working on and what we have released.

This improves transparency, saves a lot of time and effort, and ultimately will lead to a better product for you !

We've created a new Product Feedback Policy [LINK TO YOUR PRODUCT FEEDBACK POLICY HERE] which will explain how to access Pendo Feedback, understand the kind of feedback we're looking for, and what we'll do with your requests.

We look forward to seeing your ideas!


Send out an engagement email if you pass Visitor email into Pendo

If you pass your Visitor email addresses into Pendo via the snippet, you can use the engagement email as part of your launch. 

This is a personalized email to each of your Visitors showing them what their priorities are, progress on features they’ve requested, and new items to vote on. And it links them directly to their Pendo dashboard - no sign-in required.

Read more: How to launch Pendo Feedback with an engagement email


Quick tips:
  - Move a few of your latest releases to your release log before sending this out for the first time.
  - Set a calendar reminder, or add the engagement email to your release process

Ways to announce Pendo Feedback to your Visitors

Over the years we have seen some great announcements from cakes & parties to great marketing emails and big conference launches. Here are a few suggestions: 

  • Intercom / in app chat
  • CEO announcement & video
  • Customer marketing emails
  • Prospect / marketing email update
  • In-app notifications / updates
  • Blog post
  • Social media
  • Press release
  • Webinar
  • In your company meeting
  • At your company / customer conference

Anything public facing can work as a sales tool to let your prospects know that you take their feedback seriously too - don’t skip this step!

Want some examples?

Note: Some of these examples were created before Pendo acquired "Receptive" which is now Pendo Feedback.

Read more about how SS&C Advent launched Pendo Feedback to their customer base in The Feedback Loop

Note: this episode was recorded before Pendo acquired "Receptive" which is now Pendo Feedback.