Recipe: How to Sunset a Feature

Overview

Adding features is great, but without culling the features in an application, we can quickly get to a place where the product is heavy with an overwhelming user experience.

 

Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.

 

Questions to answer

  1. Who is still using this feature?
  2. What share of revenue do these users represent?
  3. Why are they using this feature?
  4. How can we let users know?
  5. What can we learn?

 

Who is using x?

Feature Detail page

 Feature_Detail_Sawyer.png

Why are they using x?

In-app open text survey segmented to users 

Segment_Sawyer.png 

Open ended survey - helpful for exploratory

Survey_Sawyer.png

Or simple yes/no to gauge negative impact

 Yes_No_Sawyer.png

How can we let Users Know?

Breaking the bad news

Make it clear:

  1. Feature will be sunset
  2. Exact date when this will happen
  3. Why 
  4. Alternatives within app or migration guidance