No login program - how do we increase reactivation rates?
Product usage doesn’t tell the whole story, but NO usage says a lot. No logins = no value.
We’ve been experimenting with ways to reactivate customers who have had no logins in over 30 days. A simple change to our email CTA increased login rates from 17% to 27%. We are now up to 31% - good... but we want GREAT.
Hoping to crowdsource some ideas… has anyone done a similar program and seen success?
(screenshot of email below)