We have noticed that we are not seeing great engagement rates on our guides. Most folks immediately dismiss them. I am interested in any best practices others have used to improve their engagement rates.
A few things we are discussing:
• Delaying guide (pro - do not immediately interrupt people from completing their desired task, potential con - interrupt them while completing a task)
• Target guide after a task is complete (pro - remove interrupt, potential con - it appears only one target element can be used, so we may miss people)
• Adding 'Snooze' / 'Remind me later'
• Adding visuals
• Using less text with a clear benefit/CTA
I would love to hear from others if you have found ways to increase engagement on your guides - thank you!
Please sign in to leave a comment.