Pendo & Churn Zero
Hi everyone,
We're looking to connect Pendo & Churn Zero to help give our CSMs more power to assist our customers to be more successful with our product.
Has anyone connected Pendo & Churn Zero?
Is anyone able to shed some light on:
- How do pages & features appear in Churn Zero? Does this information only populate in the usage tab within Churn Zero, or are you also able to access & filter this info in other parts of Churn Zero?
- Is it possible to sync track events in Churn Zero?
Any tips & tricks on how to use these two tools together would be greatly appreciated!
Thanks!
0
Comments
Hey Kat,
We use Pendo & Churnzero internally so I can answer a few questions here.
1. How do pages & features appear in Churn Zero? Does this information only populate in the usage tab within Churn Zero, or are you also able to access & filter this info in other parts of Churn Zero?
Correct, all the events will appear in the "Usage" tab of Churnzero and you'll be able to see things like the overall count of events by account, the top users by event count, and event usage over time for any features you sync between Pendo <> Churnzero. (I think it's recommended to keep this to a smaller list of important core features to maximize relevancy).
All of the features are tagged as an "Event Type" so you can create segments on this as well. For example, if they haven't used a core feature in 30 days, then include them in a segment for a play/alert.
2. Is it possible to sync track events in Churn Zero?
I'm not too sure about this one.
Hi Angus,
Amazing, thanks so much for your response!
1. Great that you can see counts! Are you also able to easily filter by last event date? Are you also able to see this information on the user profile? So that you can get a high-level understanding on if that user has adopted/using those features?
2. No problem!
Thanks again!
Kat Williams yep, if you create a segment, you can easily filter by last event date and you can see the usage data on an account and individual contact level!
Great! Thanks for your help Angus!
As a CSM, I look at Pendo usage that is pushed from Pendo into ChurnZero as a way to gauge Product Adoption. You can set up plays or alerts to trigger a notification to your CSMs if there are specific flags in product usage that may indicate a reason to reach out to your customer(s).
Please sign in to leave a comment.