Conversion accuracy

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Christèle Galland

• November 10, 2021 08:44

Hi Team,

I've an issue with conversion numbers :

I have a conversion stat that tells me "2563 of 3333 have clicked" on "SelfService Button" but when I look at the metrics for the guide overall though, only 3128 unique visitors have seen this guide, and only 1002 went to step 2 (and step 2 = clic on Self Service Button).

I've already read an article about the discrepancy between number of visitors from Conversion and Guide metrics. But how i can explain the difference between (2536) visitors from Conversion who have clicked on the targetted feature and number of visitors from Guide Metrics (1002). If today I see the Guide and click on the feature 2 weeks after viewing the guide : is is taken in consideration in the conversion metric ?

Thank you,

CG

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  Todd Stoffer

  • December 17, 2021 19:42

  Hi Christèle Galland The guide conversion metric takes into account the order in which things happened. So it looks at whether the guide was viewed and then the feature was clicked on. Where the guide metrics are looking at specific guide events. Here is one possibility of what might be happening:

  1. The user navigates to the page the guide is set to appear on.
  2. Step 1 of the guide appears (a tooltip pointed at the element you are analyzing the conversion metric for).
  3. The user dismisses step 1 of the guide.
  4. Later the user clicks on the feature the guide was pointing to.

  Because the guide was dismissed when the user clicked on the feature tied to the conversion metric after they saw the guide they would be included in the conversion metric. However, because the guide was dismissed when the feature was clicked you would not see them on step 2 in the guide metrics. 

   

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