Normal guide interactions

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    Erica Akroyd

    Hi, Hayley - as you've noticed it can vary from company to company. We like to measure our guide effectiveness through conversion rates. For example, did this guide lead to the behavior we wanted to drive (vs. simply looking at guide views. If you're not seeing the guide views/clicks you'd expect, check your segment and activation and see if there needs to be some tweaks in the content or messaging to drive higher engagement!

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