Conducting in-app user research

To run unmoderated tests inside the guide window, does it have to be in an iFrame? 

We linked to an unmoderated study and didn't open in new tab. The examples that I used (and included links to below) just say "link to study". How do people run unmoderated tests without sending participants away from the app? 


User Testing case study for in-app usability testing  


Step by step with UserTesting (unmoderated test)  





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