Overview
You can use goals to set and measure targets over a period of time for various segments of users across selected pages or features. For example, Pendo Goals can help you track towards a 10% increase in new feature usage or 20% decrease in traffic to a page that will be deprecated.
Note: Pendo Goals will only be visible in pages or features details page to the Goal creator.
Goal Types
There are two types of Goals you can create in Pendo:
- Ongoing - These goals are tracked on a continuing basis using a baseline. Progress will be visualized in an ongoing graph including a baseline with a synopsis of progress.

Note: By default, Pendo sets a baseline for the following: daily (30 days), weekly (90 days), & monthly (year of data)
- Timebound - These goals are cumulative from the start date and have a specific deadline. Progress will be visualized with an estimated percentage to goal and number of days left until the deadline.

Create Goals
Navigate to Pages or Features and then select a page or feature you’re interested in setting a goal for.
Next, locate the “Add a Goal” option in the graph on the right-hand side.

Choose the type of goal you would like to add:

Ongoing
- Adjust your desired date range
- Select a target segment
- Enter goal target with frequency and type of measurement
- Frequency - Daily, Weekly, Monthly
- Measurement - Page Views (or Feature Clicks if you're adding a Goal to a Feature), Visitors, or Accounts
- Save when you're ready

Timebound
- Select your target segment
- Enter goal target with type of measurement
- Measurement - Page Views (or Feature Clicks if you're adding a Goal to a Feature), Visitors, or Accounts
- Choose your Goal deadline or custom date range
- Save

Dashboard Widget
Once a goal is saved, you will have the ability to add it to your dashboard for easy tracking. Click on "+ Add to Dashboard:"

If you have multiple dashboards, choose which dashboard you want to save your Goal:

Note: Dashboards are only visible to you until you provide someone with a "share" link.