How do you keep your users engaged throughout the customer journey?

I'm wondering if there are any tips and tricks people have for keeping users engaged throughout the customer journey. We already engage with them via emails and calls but how have you kept them engaged within the product?

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  • Here are some successful ways that we’ve seen companies keep a user engaged:

    Onboarding:

    1. Use guided walkthrough to help first-time users navigate to the most important parts of your platform.
    2. Keep a set of guides handy in your resource center to allow users revisit guides at any time.

    On-going education

    1. Keep a library of use cases available as inspiration and surface these to applicable user segments.
    2. Anchor tool tips next to features that require a bit more explaining to understand
    3. Provide consistent product updates through the resource center

    Proactive engagement

    1. Add an in-app poll to recruit your customers for beta programs
    2. Invite them to webinars and events with your team
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