Segmenting all users into four groups
I want to segment all my users into 4 groups according to the user journey of my product and I would like to get advice on the segmentation rules I need to create:
1- Evaluators - I will be using account data from my system
2 - Beginners - These are first time users, I will use:
- First Visit within last 30 days AND
- Number of Days Active lesser or equal to 14 within last 30 days
So I get all users who joined in the last month and have been active for only two weeks.
3 - Regulars - These are users who work regularly with the app and I will show them feature updates. I don't know how to segment them.
4 - Champions - These have been active for a year and have answered NPS surveys. So I will use time on site more than X during the past 12 months, and Guide rules where they saw the survey. (I don't know if this means they submitted)
I would love to get your comments. Thanks