If your subscription contains Pendo Analytics, you have access to all of our user behavior reporting in the Behavior module within the left-side menu.
Each report serves a specific purpose, and the following table reviews when to use each one. Use the links attached in the Report type column for more information on creating that specific type of report.
|When to use
|Custom reporting tool for visualizing comparisons, breakdowns, and calculations.
You want to analyze a large set of events to better understand usage, such as what the most-used or least-used feature is in your app.
You want to analyze events with event properties to understand trends over time.
You want to compare usage by timeframe or segment for a subset of events, such as differences in behavior associated with an event, like feature usage by region.
|Analyze conversion rate across a set of specified steps.
You have a defined series of steps and want to understand conversion rate and where users drop off in the flow.
You want to understand how long users take between steps and the average time it takes to complete the entire flow.
You want to compare different groups of users (using metadata) to understand how conversion rate differs and how long it takes users to complete a process.
|Analyze actions that users take before or after a specific event.
You might not have a specific flow in mind, but you want to understand how users navigate your app or specific areas of your app.
You have an ending event and you want to understand what users did before getting to that point in your app.
You want to identify the most common traveled paths from a starting event or leading to an ending event.
|Analyze the percentage of users who return to an app or feature.
You want to understand retention over a defined period.
You want insight into overall user loyalty and engagement.
|Analyze process completion, and identify optimal user journeys.
You have a defined starting and ending event and want to understand how users navigate the steps in between.
Your app has a starting and ending event that users navigate differently, and you want to understand the most common or quickest journey.
You want to see daily, weekly, or monthly completion and attempt rates over a specific date range.
You want to understand if users have had activity in your app but haven't started a process.
You have a starting and ending event, but your users can customize the process between start and end in their own instance of your app.
It's most common for funnels and workflows to cause confusion when it comes to understanding the appropriate use of each. The key differentiators are as follows:
- Funnels are ideal for processes with defined steps and a need to understand time between steps and drop-off points.
- Workflows are best suited for processes with optional or varying steps, non-linear user journeys, or customized steps defined by your users. They're also helpful when you're unsure of how users navigate through a process and want to identify the most common or quickest journey.