Understand user behavior with reports

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Pendo Analytics is an integral part of the broader Pendo platform that offers comprehensive insights into user behavior across web and mobile applications. Through our reporting tools, Pendo Analytics facilitates informed decision-making to enhance users experiences and drive digital transformation.

If your subscription includes Pendo Analytics, you have access to all of our user behavior reporting in the Behavior module within the left-side menu. These reports are specifically designed to help you identify potential areas of user friction and reveal positive user interactions, enabling you to address critical issues and optimize the overall user experience within your apps.

Report types

Each of our user behavior reports serve a different purpose, and the following table reviews when to use each one. Use the links in the Report type column for more information on creating that specific type of report.

Report type Description When to use
Data Explorer Custom reporting tool for visualizing comparisons, breakdowns, and calculations.

You want to analyze a set of events to understand usage, such as what the most-used or least-used feature is in your application.

You want to compare usage by timeframe or segment for a subset of events, such as differences in behavior associated with an event, like feature usage by region.

Funnel Shows conversion rate across a set of specified steps.

You want to understand conversion rate and where visitors drop off in a flow.

You want to understand how long visitors take between steps and the average time it takes to complete the entire flow.

You want to compare different groups of visitors (using metadata) to understand how conversion rate differs and how long it takes visitors to complete a process.

Path Displays actions that users take before or after a specific event.

You want to identify the most commonly traveled paths from a starting event or leading to an ending event.

You have an ending event in a flow and want to understand what visitors did before getting to that point in your application.

You don't have a specific flow in mind and want to understand how visitors navigate your application or specific areas of your application.

Retention Shows the percentage of users who return to an app or Feature.

You want to understand retention over a defined period.

You want insight into overall user loyalty and engagement.

Workflow Displays process completion rates, and identifies optimal user journeys.

You have a defined starting and ending event and want to understand how visitors navigate the steps in between.

Your app has a starting and ending event that visitors navigate differently, and you want to understand the most common or quickest journey.

You want to see daily, weekly, or monthly completion and attempt rates over a specific date range.

You want to see if visitors have used your application but haven't started a process.

You have a starting and ending event, but your visitors can customize the process between start and end in their own instance of your app.

Workflows versus funnels

Funnels and workflows often cause confusion when deciding which to use. Here's a breakdown of their differences:

  • Funnels are ideal for processes with defined steps. Use funnels if you want to understand time between steps and drop-off points.
  • Workflows are better for processes with optional or variable steps, non-linear user journeys, or visitor-defined steps. Use workflows to understand how visitors navigate through a process and uncover the most common or quickest journeys.

Their percentages and metrics also differ in the following ways:

  • Workflows consider all visitors who have generated activity in your application, whereas funnels focus only on those who have initiated the first step of a funnel.
  • Completion time is different for non-recurring workflows and unique visitor funnels. In workflows, completion time is determined by a visitor's most recent attempt to complete a flow. In funnels, completion time is measured by the full duration that starts with the visitor's initial attempt to enter the funnel.
    look at a visitor's most recent attempt to complete a flow, whereas funnels look at the full duration that starts with their very first attempt entering the funnel.
  • The data for recurring workflows aligns more closely with a funnel measuring total attempts, but there is no true comparison unless you're looking at a two-step funnel, as you can only define two events for a workflow. If you have a two-step funnel, consider using a workflow to measure usage instead.
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