Send Pendo data to Twilio Segment

You can send Pendo data to Twilio Segment (herein, Segment) by setting up the Pendo source in Segment. 

The Pendo source in Segment

A source in Segment is a system, application, or platform that collects data about your users. Segment collects data from these sources and processes that data for use in Segment.

The Pendo source in Segment is an event streams source, which means that Pendo sends data as events created by visitors at a particular point in time. It’s a specific type of webhook that sends information from Pendo to Segment, triggered by an event rather than an API call. 

To set up the Pendo source, you must first generate a unique identifier for the Pendo source in Segment (Step 1 in this article), and then add the source as a webhook in Pendo (Step 2 in this article).

Step 1. Set up the Pendo Source

1. From the Sources page in Segment, select Add Source.
2. In the Sources Catalog, search for Pendo.
3. Select Connect.
4. Give the source a meaningful name that distinguishes between your environments, such as “Pendo_Prod”. This is used to designate the source in the Segment interface. Segment creates a related schema name, which is the namespace you query against in your data warehouse. 
5. Follow the setup flow.
6. Copy the Write Key. You need this for the steps in the next section.

Step 2. Set up Segment webhooks in Pendo

1. In Pendo, go to Settings > Integrations > Webhooks.
2. Select Add Webhook.
3. Give the webhook a meaningful name.
4. In the Type dropdown menu, select Segment.com.
5. Enter your Segment Write Key that you obtained in Step 1.
6. Select the events you want to send to Segment.
7. Select Save Webhook.
8. In the Webhooks table, ensure the webhook is active using the toggle at the end of the row for that webhook.