Introducing Core Events
Tagging allows you to collect valuable data on your entire product but not all tagged features and events are equal. Core Events are the key Features and Track Events that drive value for your product. It's important to tag Features and Events throughout your application to get a detailed picture of user behavior and do robust analysis of workflows, but it's easy for critical user behavior to get lost in the noise. A Core Event is an action that a user performs when they're demonstrating meaningful use of your app. It could be an action like "Follow" or "Share" or it could be completing a central workflow with "Save", "Submit", or "Publish". By using that feature they've realized the value of your app and are more likely to come back and continue using it.
To filter your Core Events from the rest of your data, make an educated guess on what your Core Events are, validate that usage of those Core Events results in long term retention with the Account Retention by Usage widget, and monitor when users interact with those Core Events with the Core Events Time to First Use widget. The process of continuously evaluating your Core Events, gauging if their usage correlates with sustained activity, and then driving users to Core Events sooner in the user journey helps you focus on developing and promoting the things customers love about your product.
Set Up Core Events
Designate up to 10 Features or Track Events as your Core Events to separate them from the rest of your tags in Insights and analyze them with two new Core Events widgets on the Dashboard. Core Event setup is accessible from the Features or Track Events pages. Pages aren't included in Core Events because it's more important that users are activated by taking action in your application instead of passively going to a place.
Learn how to Setup Core Events
Validate Core Events
The Account Retention by Core Event Usage widget on the Dashboard shows the rate of long term retention for Accounts if they use a Core Event in the first 30 days. Your Core Events should be the activities that lead to happy users habitually returning to your application. Using a Core Event in the beginning of an Accounts lifecycle should result in above average retention. If this widget doesn't show that Core Event usage leads to sustained activity over time, it's possible you selected the wrong Core Events and the Accounts you're retaining are using different features. Accounts must use a Core Event in the first 30 days of their activity and have an Account start date during the Account Retention Date Range to be eligible for this analysis.
Learn more about the Core Events: Account Retention by Usage Widget
Drive Users to Value
The Core Events: Time to First Use widget shows the average time it takes users to use a Core Event for the first time. After confirming that using a Core Event results in long term retention, you want users to discover those features as soon as possible. The widget shows the mean, median, minimum, and maximum time to first use for all qualifying users. Steer your messaging, onboarding, and product design towards improving time to first use and see if using your Core Events improves retention for more of your Accounts. Users must use a Core Event after their first visit to be included in this analysis.
Learn more about the Core Events: Time to First Use Widget