This article explains the different insights available for PMF, CSAT, and UX-Lite surveys. For more information on how to view and analyze responses for NPS surveys, see Understand NPS metrics.
After you start to receive responses to your surveys, use the Insights tab to gain an overall view of the score for each survey. The Insights tab provides a unified view for analyzing all responses to non-NPS surveys.
Prerequisites
Before you proceed, ensure you have met the following requirements:
- To access the AI-generated summary for surveys, you must enable the Survey summaries feature in your Subscription settings. For more information, see Subscription settings.
Insights
The following widgets and metrics are available in the Insights tab. You can add a survey’s overall score, metrics, and score over time to a dashboard for broader reporting.
Survey metrics
View a summary of quantitative metrics about your survey:
- Completed surveys. Number of visitors who completed the survey.
- Total views. The total number of times the survey was shown, including repeat views by the same visitor.
- Visitors. Unique visitors who have actually seen the survey.
- Eligible visitors. Total visitors who qualify to receive the survey based on your segment.
- Median time on survey. Time visitors typically spend on completing the survey.
Score
View the overall survey score as a percentage of total responses.
PMF surveys include a threshold line at 40% to help indicate the threshold for good product-market fit.
Survey response summary
An AI-generated summary of responses that highlights common themes in written responses. This enables you to quickly identify key patterns through feedback.
Note: To receive a written summary, your survey must have a minimum of five responses containing a rating and written feedback to generate highlights. Surveys that don't have any open-ended questions won't receive an AI summary.
Score over time
Track how responses change over time after a survey is activated. Choose to view daily, weekly, or monthly data.
Additional graphs
In addition to the shared widgets above, some surveys include specific metrics for the additional questions.
For CSAT surveys, the Insights tab also displays:
- A bar chart showing sentiment distribution for ease of use, using a green, amber, and red color scale. Each bar represents the number of participants who selected each mood level.
- A bar chart showing sentiment for customer experience, also using the same color scale. Each bar includes both the score and number of responses.
For UX-Lite surveys, the Insights tab also displays:
- A bar chart showing sentiment for the capabilities meeting user requirements. This uses a green, amber, and red color scale to represent scores. Each bar represents the number of participants who selected each mood level.
- A bar chart showing sentiment distribution for ease of use, using a green, amber, and red color scale. Each bar represents the number of participants who selected each mood level.
These charts help visualize how respondents feel about different aspects of their interaction with your product.