Best practices for increasing engagement on guides?
We have noticed that we are not seeing great engagement rates on our guides. Most folks immediately dismiss them. I am interested in any best practices others have used to improve their engagement rates.
• Delaying guide (pro - do not immediately interrupt people from completing their desired task, potential con - interrupt them while completing a task)
• Target guide after a task is complete (pro - remove interrupt, potential con - it appears only one target element can be used, so we may miss people)
• Adding 'Snooze' / 'Remind me later'
• Adding visuals
• Using less text with a clear benefit/CTA
I would love to hear from others if you have found ways to increase engagement on your guides - thank you!
Comments
+1 for trying to display the guide when it feels relevant to the customer. We often show guides on the home page, with varying response rates depending on the content. But for one guide, we knew it was for a great feature that would mean our customers would have to spend less time updating data on certain pages, and that they'd have more accurate results on other pages. We started displaying it on those pages (instead of the home page) and have had higher engagement rates and better activation rates for that feature.
Another idea is embedding a short video (30 seconds or less). I've seen great engagement on interactive media that is short, sweet and to the point! Hope this helps.
Some additional best practices I found.
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