Journey-level reporting tracks user engagement with messages and ties it to desired product behaviors. Use the results to monitor performance and make informed decisions to boost user engagement.
To monitor the journey results:
- Go to Orchestrate > Journeys.
- (Optional) Use the All apps dropdown to filter for the app where the journey has been created.
- Select a journey from the Journeys list.
- In the Journeys page, select the Metrics tab.
- (Optional) Use the time period dropdown menu to filter the metrics for a specific period.
Top stats
Top stats provides the following information:
- Entered journey. Number of visitors who started the journey.
- Engaged with journey. Percentage of those eligible visitors who viewed any of the journey guides.
- Achieved goal after engaging with journey. Percentage of eligible visitors who achieved the journey goal after viewing any of the guides.
Journey breakdown
The Journey breakdown table breaks down the information for each message in the journey. It shows the message type, the number of visitors who opened the message, the number of visitors who interacted with the message and how many achieved the journey goal. If your journey includes messages across multiple apps, you can see which app each message belongs to in the expanded view.
Select an individual message to see more detailed information about it. For information about the guides, see View guide metrics. For information about the emails, see View email metrics.
Filter visitors
For active or completed journeys, you can view which visitors achieved the journey goal and which visitors didn't. In the Filter visitors by table, use the dropdown menu to filter the table as required.
You can download a CSV file of the visitor list according to the selected filter. Select Download CSV to download the file.
Filter journeys
You can filter the journey landing page directly and the Metrics tab within a journey. This allows you to quickly locate and analyze specific journeys based on various criteria, improving operational efficiency.
To filter journeys:
- Go to Orchestrate > Journeys.
- On the Journeys page, select the filter options to narrow down the list by attributes such as segment, goal, or status.
- Select a journey to view its details.
- On the Metrics tab, apply additional filters as needed to analyze specific data points.