Polls are in-app messages designed to collect feedback from your users. You can use polls to understand a user's sentiment and satisfaction or to get feedback on specific questions. It is always preferable to solicit feedback In-App as users are engaged in your mobile application and in context. This tends to lead to a higher response rate.
Pendo is introducing Multiple Choice Poll for Mobile, this is the first variety with more types to be released in the near future.
Polls can be styled in the Pendo Visual Design Studio to match your brand and design needs.
How to Add a Poll to Your Guide
To add a poll in the Visual Design Studio, either select a poll layout or add a poll building block from the building blocks menu. You can access this menu by placing your cursor inside a Guide and clicking on the blue horizontal line that appears.
Once a poll building block has been added you can customize three individual areas such as the questions, selection options, and the submit button. Note that a ‘submit’ button is predefined to include a ‘Submit all polls + advance guide’ action. No need to define anything.
How to use
- A Multi-Choice Poll must include at least two options.
- You can place several poll questions in the same Guide step. The Submit button of this step submits the responses to all questions in the step.
- You can create a Multi-Question poll where each question is in a different step. The responses of each step will be submitted once the user moves to the next step.
- Users are allowed to click on 'Submit' without selecting a response. In this case, if this is a single question poll, they will not be considered as respondents.
- In case you've included a 'Back' button in the poll and the user submits a response again to an already answered question, both responses will be registered.
- We recommend to include a 'Thank You' message as the last poll step, to acknowledge the effort that the user invested in responding to the poll.
- Note: Poll responses can be used to segment your users for slicing and dicing analytics or for more specific guide targeting.
A multiple-choice poll is a great way to easily solicit feedback from your users, on a variety of issues. This poll is best suited for known, predefined options such as:
- Get feedback on a specific feature/flow
- Shape your roadmap: ask users to vote for features in your roadmap
- Understand user satisfaction: determine the degree to which users are satisfied with your app’s experience (this will be best done with our next poll, Number Scale Poll).
Poll Best Practices
- Poll Fatigue: Be careful with the number of polls you publish. Create a thoughtful customer survey plan and space them out.
- Segmentation: Make sure you segment your user base correctly to target the correct audience for each poll.
- Where to Place: It's advisable not to place a poll right after users open the app for a specific purpose. Rather trigger a poll at the end of a user flow when users are more receptive to respond. Use a new feature or a special occasion as an opportunity to celebrate and ask for feedback.
- Number of Options: We advise not to include too many options in a poll question as to not cause user frustration and to make sure all fit in the common mobile screen (see this article by the NN group). The recommended number is up to 5 options.
- Number of Questions: Same goes for the number of questions in a Multi-Question poll - we recommend not going over five to prevent user frustration.
Number Scale Poll.