Act on ideas

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Ideas in Validate sit at the intersection between problem spaces identified from customer feedback and roadmap items that you prioritise and build. From the Validate page in Listen, you can organize disparate feedback by ideas and then prioritize these when you promote them to your roadmap. You can also add workarounds to ideas that you aren't building in the near future (if at all), and create segments from voters on your ideas to target guides based on their input. 

These actions are available from within each individual idea in the Ideas list of the Validate page. Specifically, the actions you can take on a specific idea in Validate are:

Create segment

Creating segments from idea voters in Validate allows you to target guides at specific visitors with in-app messaging. For example, you might want to provide product updates for an idea that voters are interested in or ask these voters to engage in follow-up research.

You can also use segments created from visitor votes in Pendo's analytics and reporting features. Creating segments from visitors that voted on an idea in Validate allows you to monitor feature adoption, by tracking whether those who voted on an idea then used the resulting feature.

As well as creating segments from visitors that voted on an idea, you can create segments from visitors that didn't vote on ideas. This allows you to encourage engagement with guides targeted only at these visitors.

For instructions, see Create segments from idea voters.

Add workaround

Not every idea is built immediately. Often, suggestions and requests don’t make it onto the roadmap at all, whether because they’re in low demand, are low value, or only solve edge cases. Sometimes, the problem will be solved with a different idea already on the roadmap. 

Listen offers Workarounds for when you can provide either a temporary workaround whilst you work on a more permanent solution or an alternative route a user can take to achieve their goals. Pendo users are emailed when a workaround is added to an idea they're subscribed to. 

Several feedback items in Listen can be linked to an idea, which means that when you add a workaround to an idea, you're communicating a solution to all associated Listen feedback items at the same time.

For instructions, see Add workarounds to an idea

Link feedback

You can link several feedback items to an idea. If you’re using Listen AI features, we also suggest feedback items to link to.

Linking feedback items to an idea helps to provide structure for your feedback items (your problem spaces) and evidence for your ideas (your solution spaces). By linking feedback to ideas, you can maintain and group the customer verbatim to understand your visitor needs while also translating this evidence into ideas for solving the problem space with specified solutions.

For information about feedback in Listen, see Manage feedback in Listen. For instructions on how to link feedback items to ideas, see Link feedback items to ideas.

Promote to roadmap

You can promote an idea to one or more roadmaps to communicate the sequence of priorities for a given product area, helping to keep stakeholders informed as ideas gain traction and move into development. Specifically, you can:

  • Promote an idea to a feature in the backlog an existing roadmap in Listen, so long as you either created the roadmap or have editor access to the roadmap.
  • Drag-and-drop promoted ideas from the backlog into your roadmap as individual features or nest them with other roadmap features under an initiative in your roadmap.

For information about roadmaps, see Roadmaps in Listen. For instructions on how to promote ideas to features in roadmap's backlog, see Promote ideas to your roadmaps.

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