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Pendo refers to the end users of your application as visitors. You can find visitor data throughout Pendo, and you can access specific visitor metrics through People > Visitors in Pendo.

This article reviews how to interpret the Overview tab on the Visitors page in Pendo. To learn about the Visitor Reports tab, see Visitor reports.

Visitor metrics

The Overview tab on the Visitors page provides a summary of visitor data based on your selected filters at the top of the page: segment, date range, account, and app.


Below the filters, you can find a few high-level metrics. Keep in mind that these metrics adjust with any selected filters:

Number of visitors. This is the total number of unique active visitors.

Average daily time on app. This is the average amount of time each visitor spends on your app(s) on a daily basis. To understand how this is calculated, consider the following example. During a 3-day date range, you have two visitors (Sally and John) that visit your app.

  • Sally visits on days 1 and 2, spending 5 and 10 minutes on your app respectively.
  • John visits on days 2 and 3, spending 15 and 20 minutes respectively.
  • To calculate the total time spent on your app, we add up the minutes each visitor spent: 5 min + 10 min + 15 min + 20 min = 50 minutes.
  • Since both visitors visited on the second day, it counts twice. Therefore, the total number of days is four.
  • The average daily time on the app is calculated by dividing the total time by the total days: (5 min + 10 min + 15 min + 20 min) / 4 days = 12.5 minutes.

To learn more, see Time on app and page calculations.

Frequency. Broken into three categories (low, medium, and high), this graphic shows you how often your app is used. Frequency is calculated based on the number of days where a visitor sent any event in the previous 30 days (up until yesterday; not including today). This metric first filters by the selected date range (for example, last 180 days), then looks at the frequency of the visitors who sent at least one event during that date range over the last 30 days.

  • Low if a visitor was active at least 1, but no more than 4, of the last 30 days.
  • Medium if a visitor was active at least 5, but no more than 12, of the last 30 days.
  • High if a visitor was active at least 13 of the last 30 days.

Visitors who sent no events during the selected date range aren't included.

Line chart. This page also provides a line chart that shows the total number of visitors, events, or time on app on a daily, weekly, or monthly basis (depending on your date range filter) over the selected date range. Select the dropdown menus in the chart title to update the data.

If you have more than one app selected in your filters, you can select an app from the legend to view or hide that app’s data from the chart. You can also hover over the line chart to view the specific totals and date ranges.


Visitors table

Below the line chart, you can find the Visitors table that contains a visitor list based on your selected filters. By default, the table shows the following columns:

  • Visitor ID. The ID value that’s passed into Pendo through your install script and associated with the visitor on your site. This ID uniquely identifies a visitor, and you can select this value to view more details about the visitor. To learn more, see Visitor details.
  • Last Visit (All Apps). The timestamp of the most recent Page load, Feature click, or Track Event on your site from that visitor, regardless of whether that particular Page or Feature has been tagged as an activity on your site or not.
  • Number of Days Active. The total number of days that this visitor was active in the selected date range.
  • Number of Events. The total number of events that visitor has sent, including Page loads, Feature clicks, Track Events, and Guide Events.


There are several actions above the table as well:

  • Show all visitors. When the checkbox for Show all visitors, including those with no events in the selected date range is enabled, this setting populates visitors with no events in the table. This allows you to view visitors that you've previously uploaded custom metadata for, even if Pendo hasn't captured any events for them yet.
  • Create Visitor Report. If you review a specific list of visitors frequently, you can save the list as a report. Once you select this option, you can name the report and find it by selecting the Visitor Reports tab at the top of the page. To learn more, see Visitor reports.
  • Upload CSV. If you need to update custom metadata values for visitors in bulk, use the Upload CSV icon. To learn more, see Manage custom metadata fields.
  • Download CSV. If you need to download a particular set of users, select the Download CSV icon. You can also use this set of users to create a custom segment with a CSV file; to learn more, see our article on Segments.
  • Edit Columns. If you want to update the columns that appear in the table, select the columns icon in the top-right of the section. All modifications are reflected in the visitor report or CSV file if you choose to take either of these actions. This also updates the columns in the Visitors table on the Account Details page.
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