The Core Events: Account Retention by Usage widget shows the impact early Core Event usage has on your long term Account retention. Core Events are the actions and events that demonstrate customers are using your app in a meaningful way. Customers who use Core Events should realize the value of your product and maintain Account activity over time. Core Event usage should reflect broader product adoption. The goal is to better predict which product areas influence Account retention.
If early usage of a Core Event doesn't show above average Account retention, it's likely that you selected the wrong Core Event and that retained Accounts are using a different feature. You can use this data to validate your Core Event selection and any assumptions you've made about your key product areas. These findings are a starting point for additional research and decision making. Why aren't users being retained when they use the features you think are important? How do you direct more users to the features used by retained Accounts? How do you improve those features to convert users into enthusiastic promoters of your product?
Learn more about Using Core Events
Learn more about the Dashboard
- Core Events must be set up by an Admin Pendo user
- Account IDs must be configured in the Install Snippet
Learn how to Setup Core Events
Learn about installing with Account IDs in Planning your Pendo Installation
Understanding the Data
The chart in the Account Retention by Usage widget shows a trend line for the percentage of Accounts who are active and used a Core Event in their first 30 days versus all Accounts who used the Core Event in the first 30 days. An Account is considered retained if it has any activity during a Frequency interval. The drop in retention at Frequency intervals indicates Accounts who churned. Ideally the trend line should be flat as the majority of Accounts are retained over time.
For an Account to be eligible for the analysis the Core Event being queried must have been used in the first 30 days after the Account start date by any Visitor with that Account ID. The Account start date must also be within the Account Retention Date Range. Each Core Event has a unique number of Accounts that it measures due to the inclusion criteria.
Month 0 is the Account start date for all eligible Accounts and their activity is displayed concurrently. Subsequent months represent the age of the Account and not a specific date range on the calendar. Frequency is the interval during which Account activity is measured and aggregated to calculate retention. The widget queries activity data within the Account Retention Date Range. The Date Range is the selected number of weeks or months from the current week or month beginning on the first day of the week or month. Weeks begin on Sunday and months begin on the 1st.
- Account Retention - Any activity by any Visitor with that Account ID during a Frequency interval
- Account Start Date - The first day the Account ID is passed to Pendo by your installed Snippet
- First 30 Days - The 30 day range that begins on the Account Start Date
- Frequency Interval - The whole week or month interval used to aggregate data in the Account Retention Date Range
- Account Retention Date Range - The widget displays Account Retention data within this time period from the current month. The date range begins on the first day of the week or month.
- Month 0 - The Account start date for all eligible Accounts
- Month X - The Account age for an Account to remain eligible for retention calculations
- Changed from Previous Month - The Accounts who are still eligible but didn't have any activity compared to the previous interval or had activity after having no activity during the previous interval
Hover over the trend line to see detailed retention data for each Core Event at each Frequency interval. This includes the number and percentage of Accounts retained versus the number of eligible Accounts and the change in retained Accounts compared to the previous Frequency interval. The number of Accounts in the denominator used to calculate the retention percentage may change from month to month. Accounts that are not old to have activity data are no longer eligible and are removed. These Accounts do not appear in the Changed from Previous Month calculation since they didn't churn.
The widget displays the Core Events setup for the selected app. If the Core Events for an app are changed the widget reflects those changes the next time it is loaded, either by adding or updating the widget, navigating to the Dashboard, or refreshing the browser.
Tip: It may be helpful to look at each Frequency interval of the Retention chart as an individual cohort. The inclusion criteria for the widget looks for Core Event usage in the first 30 days and an Account Start Date during the Date Range. Each Frequency interval adjusts the Date Range for the eligible Account Start Date farther out. For example, in a 6 month Account Retention Date Range, each month 0 - 6 is calculated individually. To be eligible in month 4, an Account would need an Account Start Date at least 4 months ago, but not more than 6 months ago, to have four months of activity data and be eligible for Month 4 retention calculations. Month 5 looks at Accounts with a Start Date at least 5 months ago but not more than 6 months ago.
Add the Widget to the Dashboard
1. Click + Add Widget in the top right corner of the Dashboard.
2. Select the Core Events: Account Retention by Usage widget from the list of available widgets.
3. Edit the widget to select the Name, measurement Frequency, Account Retention Date Range, Segment, and App you want to query.
- Name - Display name on the Dashboard
- Core Event First Use Period - Core Event was used within this time period of the Account start date
- Default fixed at First 30 Days.
- Frequency - Week or month interval that retention data is measured and grouped by
- Account Retention Date Range - Date range during which retention is measured
- Segment - Accounts queried for usage data
- Larger Segments will have less volatility in the data
- App - App queried for Core Event selection and product usage data
4. Save Widget to add the widget to your Dashboard.
Edit or Remove the Widget
The widget can be edited or removed from the Dashboard.
Click More on the top right corner of the widget.
Edit Widget opens the Edit Widget module where you can change all the widget parameters.
Remove Widget permanently removes the widget from the dashboard.