What's new for integrations

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This page provides transparency for changes and improvements to Pendo integrations. This includes:

  • Integrations with third-party applications, systems, or services, such as Salesforce and HubSpot.
  • Pendo Data Sync, allowing you to send your Pendo event data to your cloud storage so that it can then be pulled into your data lake or warehouse and business intelligence (BI) tools.
  • Integration technology for building custom integrations with the Pendo API and webhooks.

April 2024

Integrate Jira with Pendo Listen

You can now turn ideas into Jira tickets with our Jira integration. This helps you unify the feedback and prioritization process by using the feedback you've already created in Listen as supporting evidence for engineering tickets. For more information, see Jira integration with Pendo Listen.

Send events from Pendo to HubSpot

You can now use our two-way HubSpot integration to send any Page, Feature, or Track Event data to HubSpot as custom events and connect that data with HubSpot contacts. This is an enhancement to last month's release that allowed you to send Core Event data to HubSpot. For more information, see Send Pendo events to HubSpot.

Send Core Events in Pendo to HubSpot

A new integration allows you to send up to 10 Pendo Core Events to HubSpot as "custom events", allowing you to use specific Page and Feature usage data in customer health scores and outreach campaigns. For more information and instructions, see Send Pendo events to HubSpot.

New push fields for two-way HubSpot integration

New push fields have been added to two-way HubSpot integration to allow for NPS comments, non-NPS poll responses, and 30 and 90 day time-horizons for select aggregate data. For more information, see Two-way HubSpot integration with Pendo.

February 2024

New Pendo destination in Segment

There is now a Pendo Web (Actions) Segment destination allowing you to receive data from Segment. This destination supports custom CNAME and non-US data centers. This is different from the classic Pendo destination, which had more restricted functionality. For more information, see Twilio Segment integration overview.

January 2024

Two-way HubSpot integration

The two-way HubSpot integration is now generally available as an add-on for all Pendo subscriptions. This integration offers a two-way sync between Pendo and HubSpot, allowing you to pull key visitor and account metadata from HubSpot into Pendo to enhance reporting and segmentation, and to push aggregated product usage and NPS results from Pendo into HubSpot. For more information, see Two-way HubSpot integration with Pendo.

December 2023

Salesforce integration with Pendo Discover (beta)

This integration allows you to submit customer feedback from Salesforce to appear in Pendo Discover and see feedback items from Discover in Salesforce. For more information, see Integrate Salesforce with Pendo Discover.

November 2023

October 2023

Two-way HubSpot integration (beta)

A new HubSpot integration launched to a group of closed beta customers offers a two-way sync between Pendo and HubSpot. This integration allows you to pull key visitor and account metadata from HubSpot into Pendo to enhance reporting and segmentation, and to push aggregated product usage and NPS results from Pendo into HubSpot. For more information, see Two-way HubSpot integration with Pendo (beta).

Zendesk messaging integration

Pendo now integrates with Zendesk messaging to deliver chat functionality to your customers as a module in your application's Resource Center.  For instructions on how to set up this integration, see Integrate Zendesk messaging with Pendo.

July 2023

Rotating credentials for Data Sync

You can now rotate your credentials using the public API endpoint. For instructions, see the article for the relevant cloud storage service that you're using with Pendo Data Sync: Set up Data Sync with Google Cloud, Set up Data Sync with Amazon S3, or Set up Data Sync with Microsoft Azure Storage.

Pendo Data Sync for Microsoft Azure Storage

We now offer the ability to send your Pendo event data in Avro format to your Microsoft Azure Storage account so that it can be pulled into a date lake or warehouse with a standard ETL process. For more information and instructions, see Set up Data Sync with Microsoft Azure Storage.

June 2023

Retroactive processing in Data Sync

We retroactively update data that you've synced to your warehouse whenever Page or Feature rules are added or changed in Pendo. For more information, see Data Sync export handling.

May 2023

Data Sync for Google Cloud and Amazon S3

Data Sync allows you to send your Pendo event data in Avro format to Google Cloud  Storage (GCS) or your Amazon S3 account so that it can be pulled into a date lake or warehouse with a standard ETL process. For more information and instructions, see Set up Data Sync with Google Cloud and Set up Data Sync with Amazon S3.

March 2023

Pendo Data Sync for Google Cloud

Data Sync allows you to export Pendo data to your Google Cloud Storage (GCS) account. For more information and instructions, see Set up Data Sync with Google Cloud.

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